When you walk into our stores, it’s like stepping into our Instagram IRL.
We like to think we’ve created a happy, colorful space for people of all ages to enjoy. We see some guests come in and shop for 20 minutes and we see others who stay for hours customizing and playing with our product. “Our spaces are designed to spark creativity and serve not only as a retail experience but a fun activity for all of our customers. As a destination brand, their stores are destinations in their own right and feature nods to their locations in their store’s physical design as well as with their store branding and merchandise. We worked to perfect that packaging and experience so that customers would feel excited when their order arrives!”įrom an in-store perspective, they have worked really hard to create the Stoney Clover Lane experience in each of our retail locations. We see our customers unboxing and sharing our product on social all day, and they’re so excited that their content is frequently confused for an influencer gifting. The packaging and unveiling of our product has become a part of the experience. We’ve developed signature Stoney Clover Lane packaging with elements that our customer has come to expect and look forward to like our iridescent tissue paper, postcards, and stickers. “We’ve also worked really hard on the product experience for online and what that looks like when an order arrives at the customer. I think our community really values that we not only listen and hear them but remember these small details as well!” exclaimed the Glazers. We also learn so much about them personally and it’s fun to surprise them every once in a while! For our latest launch, the Cozy Collection, we knew a few of our followers missed out from the last time we launched Cozy and they were hoping it would make a comeback so we sent some of them a sneak peek of the collection on us. We really value this commitment we have to our customers and the relationships we’ve developed with them through social media and in-store. This has been an amazing way for us to get to know our customers personally as well as take their direct feedback and incorporate it into things we do moving forward. We’re the only ones who manage social and we’re directly replying to comments and DMs all day every day. When it comes to connecting with our customers, Libby and I have a direct line to them via our social media accounts. “Guest experience is key for us! We want to ensure all of our guests enjoy their Stoney Clover journey whether it’s online or in-store.
There are endless possibilities and uses for all of our products so there really is something for everyone!” Our Classic Tote can be used as a dance bag, diaper bag, overnight bag, or everyday bag. An adult can use our Small Pouch to hold all of their makeup or tech accessories while a child can use it for toys or craft supplies. A grandmother will come in with her daughter and granddaughter and they’ll all walk out with something different! Our products are so multi-functional that there’s really something everyone needs or uses, and the customization element means everything can be designed and catered to each individual’s personality,” the Glazers explained on why multi-generations continue to shop at Stoney Clover Lane.” Separate from the customization aspect, the versatility and different uses of our product also play a role. We see multi-generational shoppers all the time.
#Stoney clover lane Patch#
Our wide range of product styles, colorways, and patch collections means that there’s something for everyone.
“The customization aspect plays the largest role here. The teens who once bought their patches are now buying diaper bags and backpacks for their children. As the sisters have grown with the business so have their customers.
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